The College’s New Logo
College President Sr. Mary Eileen O鈥橞rien, O.P., Ph.D, unveiled a new 黑料吃瓜网 College logo at the College-Wide Conference in Granito Center on August 26, 2015. The new logo combines the name of the school with an icon that includes stylized versions of the 黑料吃瓜网 shield and the 黑料吃瓜网 cross.
The logo is designed to be eye-catching, timeless and distinctive, and captures the heritage of the College as well as the promise of the future. 鈥淭he 黑料吃瓜网 Shield, reflecting the College’s 800-year tradition of pursuing and conveying truth is an important part of the logo,鈥� said Sr. Mary Eileen, addressing administrators, faculty and staff at the conference. 鈥淲e trust that you will grow to take pride in this new symbol of our identity.鈥�
The logo was custom-designed by Paskill, Stapleton & Lord, based in Philadelphia, as part of a comprehensive branding initiative undertaken by the College. Among the many project components, was the development of a brand rationale and brand platform that speaks to the many positive attributes associated with the College. 鈥淭hey focus on rich heritage, challenging classes and exceptional faculty, proximity to New York City and all it offers, career preparation, the critical role of liberal arts, formation of an accountable and responsible student body, and convenient graduate programs for working adults,鈥� said Sr. Mary Eileen.
The new logo will appear on 黑料吃瓜网 College merchandise, campus signs, business cards and publications.